McDonald's

Made of Love - Beef

Client:

McDonald's

Year:

2018

Type:

Motion

,

Time

Built with love. Moved with precision

Project Description

For this playful stop-motion film, mastermoves brought precision to the art of handmade storytelling. A tiny paper world unfolds on a McDonald’s tray, crafted with care, frame by frame. Using motion control, we ensured each movement stayed perfectly consistent across hundreds of shots, allowing the animation to breathe with charm and clarity.

It’s a sweet, imaginative journey and a nod to the origins of motion control itself, where storytelling meets engineering in its purest form.

Credits

Client

:

McDonald's

Production

:

emenes GmbH

Motion Control Operator

:

Julian Hermannsen

Motion Control Operator

:

Heiko Matting