McDonald's
Made of Love - Beef
Client:
McDonald's
Year:
2018
Type:
Motion
,
Time
Built with love. Moved with precision
Project Description
For this playful stop-motion film, mastermoves brought precision to the art of handmade storytelling. A tiny paper world unfolds on a McDonald’s tray, crafted with care, frame by frame. Using motion control, we ensured each movement stayed perfectly consistent across hundreds of shots, allowing the animation to breathe with charm and clarity.
It’s a sweet, imaginative journey and a nod to the origins of motion control itself, where storytelling meets engineering in its purest form.
Credits
Client
:
McDonald's
Production
:
emenes GmbH
Motion Control Operator
:
Julian Hermannsen
Motion Control Operator
:
Heiko Matting