Mercedes Benz
Freedom by Mercedes-Benz
Client:
Mercedes Benz
Year:
2023
Type:
Motion
,
Precision
Every move focused on clarity and connection.
Project Description
In this inspiring campaign, mastermoves harnesses the power of motion control to highlight the innovative features of Mercedes-Benz vehicles designed for accessibility. Through carefully choreographed shots, we capture the intersection of technology and human experience, showcasing how these advanced features empower individuals with physical challenges.
The studio setting, with its abstract colors and forms, provides a backdrop for macro-detail shots that emphasize precision and inclusivity. Our motion control work ensures every frame conveys the seamless integration of form, function, and freedom.
Credits
Client
:
Mercedes Benz
Production
:
Modest Department GmbH
Lead Motion Control Operator
:
Heiko Matting
Motion Control Operator
:
Pascal Rossow